Data Protection and Privacy

:: Your privacy is of the utmost importance to us and we are committed to protecting it. The gathering, processing and usage of your data is conducted in accordance with the UK Data Protection Act (1998). ::

The Opinionate brand and suite of websites is owned and operated by MarketCells Limited. As part of the registration process, members provide certain personal profile information to Opinionate. This information is never available individually to the organisations that commission surveys or to any other person or entity outside of MarketCells Limited.

MarketCells Limited guarantees to each Opinionate community member that your personal data is only used for bona fide market research purposes.

MarketCells Limited guarantees that personal information will never be released to a third party for the purposes of using this data as a sales or marketing tool.


Personal Details
- We use your IP address to help diagnose problems with our server, and to administer our Web site. Your IP address is used to help identify you. We use cookies to deliver content specific to your interests and to save your password so you don't have to re-enter it each time you visit our site.
- We do not collect personal information when you visit our site unless you register, complete a survey or enter a contest.
- Unique identifiers are collected to verify the user's identity.
- When you register, enter a contest or do a survey, we may ask you for the following information: your contact information (such as your email address), demographic information (e.g., postal code, age and income level) and your opinions in order to complete surveys.
- We use contact data to send you information about our company and to reach you when necessary. (You may choose not to receive future mailings - see Choice/Opt-Out section below.)
- We use postcode and demographic data in order to decide which polls to send you.
- When you submit feedback or questions via email, or contact us for information about our Web site, we will request your name and email address. We use this information solely to respond to your inquiries.
- MarketCells Limited may disclose aggregate data and statistics in order to describe the Site and services to prospective partners and other third parties, and for other lawful purposes.
- We do not sell, rent, or otherwise disclose your personal information to any third parties, and we do not use your mailing address information for unsolicited marketing.
- Use of Cookies: This site uses "cookies." Cookies are small amounts of data sent to your browser from the Opinionate web servers and stored on your computer's hard drive. Opinionate uses cookies to track the pages on the Site that our Users have visited. This allows us to collect aggregate information about usage on the Site. Opinionate may also use cookies to deliver content specific to your interests, and to keep track of your username and password so that you do not have to re-enter them during a session.
- We reserve the right to access and disclose individually identifiable information to comply with applicable laws and lawful government requests.


Opting out
- All Opinionate mailings contact an unsubscribe link (usually at the bottom). Members wishing to opt-out (or unsubscribe) of Opinionate mailings should follow this link and uncheck "Invitations Emails" or Newsletter Emails", where applicable.
- Unsubscribing from email communication can also be done via the "Email Options" link, under "My Details". This functionality is only available once logged in.





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